I never pay full price for Broadway tickets because they’re expensive enough as it is! But there’s no need to miss out on the magic of Times Square so I’ve pulled together this ultimate guide. Here are 8 ways you can get your hands on cheap tickets to your favourite Broadway shows.
TodayTix is a digital ticketing platform, which also has a super useful app. Whether you need last minute tickets or are planning well in advance, I find it has some of the cheapest prices around for all the best shows. One of their reps meet you at the venue to personally hand you your tickets too!
2. TKTS Booth
TKTS are the leading seller of Broadway tickets and you are guarenteed to get a bargain. The prices are always knocked down, sometimes by up to 50%, because you’re buying them on the same day as the show.
Their flagship booth is hard to miss in Times Square but you’ll also find them at South Street Seaport and Lincoln Center. Opening timings for each differ slightly. The line at the Times Square Play Express window always moves quicker because they only sells plays!
Have a look at the massive screens either side of the booths for details of shows and prices. They usually have staff hanging around to answer any questions too. Makesure you download the TCKTS app for real time updates, wait times and notifications feature.
Lotteries are a long shot but worth a try for gob smackingly cheap seats. For digital lotteries, you simply enter your details online, usually the day prior, and hope to get picked! If you are a lucky winner, you need to pay before a certain time.
You can also go direct to the shows website to enter digital lotteries, but not all productions offer this.
Broadway Direct and Lucky Seat have several shows you can apply for at once. TodayTix also has its own lottery service. BroadwayADay notifies you when a lottery opens, auto-fills lottery forms to save time and help you enter more often.
And some shows are old school and do lotteries in person! You turn up at a specific time, add your name to a paper ballot and cross your fingers.
My best advice is to pick the shows you really want to see and enter in as many different ways as possible to better your chances of winning! And don’t be disappointed if you don’t win – it is a lottery after all.
4. Rush tickets
You can try you luck at rush tickets where you rock up to the theatre box office for discounted tickets to same day performances. They want to flog unsold seats. Make sure you arrive before the box office opens as some lines start an hour before.
The TodayTix app also offers online rush, where at 10am they release a limited number of discount tickets for certain shows. You can even get student only rush tickets so bring your ID just incase!
5. Standing room
There are options to buy standing room tickets at a knocked down price too. These are available at the box office, on the day of performance, when the performance is sold out. But make sure you’re willing to stay on your feet the whole gig.
These websites do a show by show break down of lottery, rush and standing policies:
6. Broadway discounts
Broadwaybox and Theatremania often have discounted offers online as does Telecharge who hand out promo codes. The promo codes change up regularly so keep an eye for the best offers. You can be looking at some pretty decent savings.
7. Broadway Roulette
Broadway roulette is a fun, gamified way to see Broadway shows for around $60. You pick the day, eliminate shows you don’t want to see and get a surprise text or email when it’s chosen one for you. No queing or decision making. If you’re adventurous, flexible and happy to try new things, then give it a spin!
8. Off Broadway and off season
Don’t forget, there are performances off broadway that are just as good and come at a much cheaper price. This website lists all the shows you can catch away from the bright lights of Times Square. And an obvious but useful tip is to attend midweek or off season. Prices during the weekend and school holiday are always hiked up because that’s when most people are free and visiting!
It may seem like a lot of work but it’s really not, especially for the incredible discounted tickets. I hope you find a cheeky bargain!
Let me know in the comments if you’ve used my tips or if you have any more to add.